Overview
The goal of this project was to enable clients to create and manage multiple homepages based on customer tags within the CMS dashboard.
The Challenge
The main challenge was introducing a new product feature without confusing clients who were already managing multiple homepages. This feature needed to allow clients to showcase dynamic content to different audiences, increasing user engagement with the app.
The Process
After gathering insights and requirements, I began working on low-fidelity wireframes. Since the CMS dashboard already had an established flow, it was crucial to ensure this new feature wouldn't disrupt the existing user experience. A key focus was communicating the hierarchy of the homepage system clearly, especially for clients managing multiple homepages. To achieve this, I placed the new component above the multi-homepage tabs for clarity.
Deliverable
During the development phase, one key client request was to manage audience groups directly from the dashboard. To meet this need, the team designed a user-friendly and digestible way for clients to control audience segments within the dashboard.
