Overview

Develop a slice component system to streamline and optimize the creation of website landing pages.

The Challenge

Historically, developing a web landing page took 2-4 weeks, causing delays in growth experiments and campaigns. Given the third-party CMS tool and the need to align with the website's existing design and brand, we needed a solution to shorten the development cycle while supporting a variety of growth campaigns and experiments.

The Process

I collaborated with web developers to explore how we could build scalable and sustainable slice components using the existing website and CMS tool. After understanding the technical constraints and brand guidelines, I gathered content and experimented with different layouts and interactions.

Deliverable

After several design iterations based on feedback from the Go-To-Market team, I created slice components and documented how each element could be customized in the CMS. This enabled non-technical team members to easily adjust messaging, layouts, and other elements for their campaigns.

With this new system, the team can now deploy landing pages within a day, without needing support from designers or developers.